SEO AND SMO @ JAINIT

Local SEO means targeting SEO for the particular area which can be town, city, state or country depending upon a need of the customer. Local search engine optimization is a part of SEO strategy that aims to divert local traffic to your website. It is a current trend among Internet users to make their search for businesses, products or services location specific. This has opened new opportunities for local businesses and requires different SEO strategy to get to the top of search engine rankings.

Linkability

If people don’t have a good reason to link to you then they probably don’t have a good “real” reason to visit your website either. Be careful though, linkability and linkbait are not the same thing. Some of the keys to linkability are: content, design and usability.

Good content

This almost does not need an individual category because part of linkability is the good content. But, the point needs to be stressed; you can have good content that does things besides giving people a good reason to link.

Pull marketing

Both SEO and SMO are way to attract people to a website without pushing a message on them, but instead showing them what value your website can bring to them.

Channels

This is obvious but needs to be mentioned, SEO is about search engines, primarily the big 3, Google, Yahoo, and Microsoft (GYM). SMO is about the “new” social media sources that have crept up, including blogs, bookmarking websites, media sharing websites etc…

Target Audience

Often times, the people checking their new messages on MySpace are looking for something different than they guy shopping for a new TV.

Goals

With SMO you might be looking to build community while with SEO you might be looking to sell something. Both SEO and SMO can also share the same goals.

What Does An SEO Firm Do?

Initial Research, Audit, and Analysis

SEO always starts with research, audit, and analysis. Every client is different, every website is different, and every industry is different.

Keyword research.

Identifying and researching keywords to identify those which will produce the best results for the client once good rankings are achieved.

Google Analytics analysis

Reviewing past performance through Google Analytics or another web analytics tool may reveal positive or negative trends and opportunities for improvement.

Google Webmaster Tools analysis

Likewise, being able to review a client’s history and current status in Google Webmaster Tools may bring opportunities to light, as well as potential technical issues with a client’s website, such as a penalty that could be negatively affecting rankings.

Link profile analysis

Many companies over the past several years hired SEO firms that promised to build hundreds, even thousands, of inbound links at low prices.

Site audit

Sometimes after the above research and analysis is complete, but often in parallel, an SEO firm will perform a thorough audit of a client’s website.

Initial Optimization

The results of all the above research, audit, and analysis work will lead to both one-time and ongoing SEO activities.

Website redesign

In the most extreme cases a complete website redesign is needed before beginning SEO services. A redesign is in order when the website is outdated, converts visitors poorly, has poor code, and the cost of fixing everything is greater than starting over from scratch.

Link removal and disavowal

If the link profile analysis reveals a large number of low quality, harmful inbound links, or worse yet, a manual penalty, then it will be necessary to remove as many links as possible by contacting webmasters, and then disavow backlinks that cannot be removed.

Link Building

While some aspects of SEO are one-time services that rarely or never need to be repeated, the bulk of SEO activities are ongoing in nature.

Link monitoring

Although rare, it’s important to keep an eye on links to ensure one doesn’t become the victim of a negative SEO attack.

Competitor research

By monitoring competitors your SEO firm can see what links they have built and replicate their activities or get inspiration for other links that could be built.

Brand monitoring

Any mention of your company should include a link to your website, but when that’s not the case your SEO firm should find these instances, track down the person who has control of that mention of your company, and seek to get an appropriate link.
There may be hundreds of websites that are relevant to what you do. Your SEO firm will reach out to these targets in order to promote content and generate links
• A key is needed to unlock every lock, in the same way a Keyword is needed to attract the possible visitors to the site & finally converting them into the clients. Keyword optimization involves proper keyword selection and placement based upon comprehensive keyword research. By targeting the right keywords only, you can maximize your returns on the advertising money you spend. To avoid getting stray traffic methodical keyword research should be done and then SEO strategy should be formed around it
Search Engine Optimization
Social Media Optimization
Online Branding and Promotion
Google Analytics Services
SEO Planning and Strategy

SEO and SMO @ Jainit

Social Media Marketing

• Profile maintenance
• Increment of followers of your brand/product
• Active engagement with clients/users
• Publishing of wall posts/status updates
• Updating profile with product/event information
• Targeted traffic which results in genuine customers
• Customized brand campaign to suit your requirements

The Microsoft .net Web services strategy is arranged by us to connect people and devices

• Easy access to wide customer base
• Increased inbound linking
• Detailed promotion of brand to spread awareness among the potential customers
• Choosing best targeted keywords
• Enriched and detailed content
• Increased traffic from all over the world
• Long lasting publicity

In order for people to find your website, a good position in the search results is a must.

• Directory Submission
•Social bookmarking
• Article writing & submission
• Press release writing and submission
• Forum Posting for Signature marketing
• CSS submissions
• RSS feed Directory submissions
• Blog Creation
• Blog Directory Submissions
• Business Directory Submissions
• Classified Directory Submissions
• Theme base link building